pping Experience

al months after making changes, the director asks to speak with you. She says, "Now that we hav essed exposure and ensured consumers are paying attention to and interpreting our ads better, d like to improve the store environment itself so that they have a better shopping experience."

would be the best choice to improve the shopping experience at the stores in the mall?

t an option from the choices below and click Submit.

Develop a signature scent that diffuses throughout the store. This option has a medium co to execute in terms of both time and money.

Develop a signature scent that diffuses throughout the store, create a soundtrack with a signature sound that plays periodically, and encourage people to touch the clothes on displ This option has the highest cost to execute in terms of both time and money.

Set up displays that discourage the customers from touching the clothes, so that the display: stay looking tidy and well presented. This option has the lowest cost to execute in terms of both time and money.

Develop a soundtrack that fits with the target market $t$ in be played in all stores. This option has a medium cost to execute in terms of both time and money.

Set up the displays so that customers are encouraged to touch and feel the clothing. This