Practical Applications Part 1 Task 1: Consumer motivation, ability, and opportunity. In 2020, Coca-Cola was ranked the world's number one plastic polluter by charity group Break Free from Plastic (https:llwww.bbc.co.ukewsmundf55218513). As part of a longer- term effort to eliminate plastic 'om its packaging entirely, Coca-Cola has been working with a Dutch company to develop a sustainable paper bottle. After more than seven years of lab work, the rm is now ready to launch a trial in Hungary of CocaCola's fruit drink Adez (see picture below), using a novel bottle made from an extrastrong paper shell that still contains a thin plastic liner. Source: bbc news (https://www.bbc. comews/technology-56023 723) The goal is to eventually create a 100% recyclable, plasticee bottle. The bottle should also be capable of preventing gas escaping from carbonated drinks, as well as paper bres aking off into the liquid. Failure to do so could pose a risk of altering the taste of the drink and could also fall short of health and safety checks. The innovative bottle, however, will come at a cost. At least initially, drinks sold in the paper bottle will be more expensive than those sold in plastic bottles because the company wants to recoup their research and development costs. 1a. Using Maslow's Hierarchy of Needs, identify two (2) consumer needs that CocaCola aims to satisfy with its new packaging. Discuss how giving consumers the option to purchase drinks in non-plastic bottles will help them satisfy each of these two needs. (10%)