Practical Assignment: Develop a Market Segmentation Plan: Research and discussion to be carried out in your Groups: You need to carry out some research.

You are the Sales & Marketing Manager of a retail store in Fiji and you have been asked to prepare a brief market segmentation plan for the products/brands sold in the retail outlet. In your small groups, visit a grocery store and examine the stores products and brands. Using the basis of segmentation under these categories:

• Segmenting consumer markets,
• Requirements for Effective Segmentation,
• Differentiation & Positioning strategy used by the retail store.

You are required to prepare a brief plan that must incorporate the above concepts and its components and discuss this in class session.