Practice After Action Report

Review your team$$s performance during the two practice rounds and then answer the questions below individually. This should be an individual assignment with the goal of getting all team members up to speed on your strategy. Working together on this will enable freeloaders in your group. Make sure to replace Product $1$ and Product $2$ with the actual names of your products.

$1.$ MP#$1$: All Customers Differ

a$.$ Which are the best segments for each of your existing products at the beginning of the simulation?

i$.$ Product $1$:

ii$.$ Product $2$:

b$.$ Identify one other segment you would target. Can you use an existing R&D project, or do you have to start a new one to target this segment?

i$.$ New Segment:

ii$.$ Product Strategy:

$2.$ MP#$2$: All Customers Change

a$.$ How can you change your marketing mix to better target your segments?

i$.$ Product $1$:

ii$.$ Product $2$:

$3.$ MP#$3$: All Competitors React

a$.$ Which competitors are your biggest threats in your target segments and why?

i$.$ Product $1$:

ii$.$ Product $2$:

b$.$ In what ways are their products better than yours?

$4.$ MP#$4$: All Resources are Limited

a$.$ What were your primary resource constraints?

b$.$ How would you organize your groups decisions as to make the best use of your time?