Prediction activity in companies by applying quantitative methods is a very important element for both strategic and operational planning, since through the use of mathematical techniques focused on anticipation it is possible to analyze and try to predict different factors that can affect the very performance of the company; among them, the market, customers, costs, suppliers and, in general, the economy. All of the above must be taken into consideration to set objectives in accordance with the environment and the reality that is presented for organizations.

What negative impacts can be had on the planning process, if the objectives are established without the application of some mathematical prediction technique that considers all the factors that can affect the company?