Preparation Activity You are expected to bring to class ONE example of either a sales promotion, direct marketing campaign, PR campaign, explanation of personal selling encounter, or social media page/account to present to the class. In your short presentation you will explain o The campaign o Address whether it was focussed on informing, persuading, or reminding. o The advantages and disadvantages of the selected promotional element (at least one of each). o What media schedule (continuous, flighted, or pulsing) you think the brand has used. If you dont know, consider what they should have used.