Prepare a 1500-word comparative case study Students must use APA format when citing literature.

A women's fintech platform will help women manage their savings and investments and build a community. The app will allow women to connect with financial advisors who will guide the customers in investing the money in a better way. The app is only women-centric and caters only to women clients. App has been launched only in the Canadian market. Studentsneed torun a marketing campaign to launch an app and make sure to add women to register in an app. So we need to do the consumer analyses, covering the below points.

Market Research

Consumer analysis

Demographics

Psychographics

Behaviors (eg: purchase behaviors)

Geographical considerations

Prepare a 1500-word comparative case study

Students must use the APA format when citing literature.