Prepare a business case for DARK CHOCOLATE, which includes a techno-economic analysis of the viability of the project. The business case should cover all 10 steps indicated in the outline of a business case, but emphasis should be placed on the marketing aspects and those factors that are an input into the techno-economic model, as well as the model itself.

The 10 steps of the Business Case

1. The Executive Summary

Purpose of the Plan

Summarises the Proposition

Outline the rewards (to the investor, lender, company or unit)

2. Business and Management

Mission and Objectives

Start date

Legal structure, registration details and shareholders

Key Professional Advisors

Management , key personnel and their expertise and experience (CV appended), organisational structure

3. Products and Services

Description & Technology

Features and Benefits

Comparison with Competitors

Guarantees and Warranties

Patents, Trademarks, etc.

New products, Product lifecycle, Product range extensions, etc.

4. Markets and Competition

Market trends and Projections

Sales Forecast

(Current and) Proposed Customers

Competitor Analysis

5. Competitive Business Strategy

PEST Environmental Scanning

SWOT Analysis (of the proposed business /change)

Marketing Strategy and Plan- Product, Price, Place, Promotion

6. Production and Service Supply

The Manufacturing Process or Service Provision

Facilities and Equipment

Capacity Planning

Quality Control

Sources of Supply

7. Financial Forecasts

Profit and Loss

Cash Flow

Key Performance Ratios NPV and IRR

Assumptions

Sensitivity Analysis

8. Funding Required

Purpose

Funding level, timing and type

9. People

People Requirements

Recruitment

Training and Skills Required

10. Business Controls

Financial Systems

Other Systems