prepare a report, including recommendations, for an actual company's overall entry strategy into a foreign market. the
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prepare a report, including recommendations, for an actual company's overall entry strategy into a foreign market. the strategy should include attention to the social, political, cultural, and economic environment of the country you propose entering, the entry and organizational strategies the company should advance, including potential alliances with local firms, and a discussion of the ethical, negotiation, leadership, and management challenges associated with your recommendation.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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