Suppose marlboro executives read a research report written by the u.s. fda. it indicates that the number
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Suppose marlboro executives read a research report written by the u.s. fda. it indicates that the number of cigarette smokers in sub-saharan africa is expected to increase dramatically over the next decade.
• what type of research might be conducted to explore this opportunity?
• explain how a research study might be designed using the method you identify.
• classify the research method you chose as exploratory, descriptive, or causal research. provide rationale for your classification.
Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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