Question: Prepare a table showing two key segments for the Southwest airlines and a description of each segment using demographic, geographic, psychographic and behavioral variables. Highlight

Prepare a table showing two key segments for the Southwest airlines and a description of each segment using demographic, geographic, psychographic and behavioral variables. Highlight the primary segment. Provide 3-4 reasons for selecting this segment as primary

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Segment Description Business Travelers Demographic Professionals aged 2555 with a stable income and ... View full answer

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