Prepare A write Up with given data

Company Name: Walmart

Concept To Focus : BCG Matrix

1. Abstract - Description about the company what exactly the case is intended to accomplish, the context and the data

2. Introduction- about the concept, company and the brand the brand story in a chorological order. Some light on the protagonist of the company

3. The issue/ challenge faced by the company and milestone set for future

4. Structured data / literature on the issue collected from different sources like news articles, Company website, owner's interview, TV channels coverage etc. ( this portion can be very elaborate giving all the 'for and against' for the given situation

5. Bring in the 'Big question' of the case and explain what has to be studied. (the marketing concept app

6. Road ahead.... ask what could be ideally done in the given situation.

7. Points to remember 1. A good narrative to be engaging 2. Simple past tense for a better shelf life 3. Compelling angle 4. Relatable with one or few mgmt. concepts 5. Realtime data for better connect with the audience and trust 6. Never repeat the already explained facts.