prepare an article which you will post on LinkedIn, where you will demonstrate your thought leadership by discussing personalized marketing and sales tools:

• Discuss the central role that customer relationships play in creating sales for the organization.
• Discuss the importance of the customer value chain.
• Discuss why managers need to ensure that resources are allocated in a way that both sales and marketing are able to achieve their objectives.
• Discuss your understanding of how managing the sales funnel requires sales, marketing, and senior managers to have an open dialogue.