Prepare the following for a report for the company Australia Bay Seafoods to market its products internationally by comparing the opportunities and threats in countries Korea and Japan. Then decide which of the two country is more attractive than the other in order for the company Australia Bay Seafood to market its product in.

1. Market (Country) Selection with Justification and Opportunity Statement 

• Briefly outline the major opportunities and threats in both countries, which will mainly come from summarising the macro and micro analyses. (for example: competitors may be weak in an area and you may find  it necessary to fill in the gap or you could be satisfying latent needs).
• Compare the opportunities and threats of both.

Opportunities in Korea e.g. High GDP per capita Demand for the product is growing	Threats in country Korea e.g. High corruption rate Competition
Opportunities in Japan	Threats in Japan

Which country among the two do you recommend your company to enter? This should be based on creating a fit between the company and the country.
 

2. Marketing Objectives (for the country you have chosen in the previous section)

Marketing objectives are usually derived from an assessment of the capabilities of the business (the company) and market opportunities. These should be specific, measurable, achievable, realistic, and timeframed.

a)What marketshare do you aim to achieve?b)Are you aiming for long/short term marketing, large/small scale marketing?
c)What are your target market segments?Where can you find them?
d)How will you position your product (based on competition and target segment)?