Prepare the following on the topic Armstrong, G$.,$ Kotler, P$.,$ Trifts, V$.,$ Buchwitz, L$.,$ & Gaudet, D$.(2013).$ Marketing.

Executive summary

Short version of the whole document. Maximum one page long. Introduction to the case

There is an introduction stating what the organization is and its general situation from the case. Problem statement

Description of the problem of the company or the reason to analyze the case. Write it as one sentence where it is clear that there is a problem and which one it is$.$ Data analysis

Applying concepts and theories from text and other sources. Explain how you'll use those topics to provide a solution to the problem. Gather data from the case which is important, and name the topics learned so far that will help you solve the case. Recommended solution

What would you advise the company to do to solve the problem? Provide $1-2$ solutions and explain them thoroughly $($how and why they are convenient$).$Implementation plan

Prepare an action plan with break down of activities needed to implement the recommended solution with timelines $($up to $2$ years$).$ Immediate action, at year one, and at year $2.$ Conclusion

Briefly summarize why your solution best resolves the problem.