Preparing effective reports requires you to understand report classifications and the problem-solving process, to collect valid and reliable secondary or primary data, and to sort and analyze the date appropriately. These problems review the report-writing process. Read the scenario, and then answer the question. Jim and Lark are interns at a market research firm. They are drafting a questionnaire to collect consumer opinions for one of the firm's clients. Lark has made a successful questionnaire in the past, and Jim asks her for advice. What advice should Lark give to Jim? Check all that apply. Avold long items, and ask easy-to-answer questions. Design survey questions that are easy to tabulate. Avold questions that are awkward or overly personal. The null hypothesis is a claim when Which of the following statements bd no relation exists between the factors being studied none of the options is appropriate Primary research is based The null hypothesis is a claim when Which of the following statements best defines primary research? Primary research is based on data drawn from other studies. Primary research is the only way to find out population and market size. Primary research is based on firsthand data, such as observations or surveys