Preparing effective reports requires you to understand report classifications and the problem$-$solving process, to collect valid and reliable secondary or primary data, and to sort and analyze the data appropriately. These problems review the report$-$writing process.

Read the scenario, and then answer the question.

Jim and Lark are interns at a market research firm. They are drafting a questionnaire to collect consumer opinions for one of the firm$$s clients. Lark has made a successful questionnaire in the past, and Jim asks her for advice.

What advice should Lark give to Jim? Check all that apply.

Avoid long items, and ask easy$-$to$-$answer questions.

Design survey questions that are easy to tabulate.

Avoid questions that are awkward or overly personal.