Present as a speech with the information below in 6 sentences about montague bike

4. What type of business level strategy is Montague pursuing?

Strategy Type: Focused Differentiation

Key Characteristics:

• Targets aspecific niche: riders who wantfull-size performance in a folding design
• Offersunique product features: patented folding tech (DirectConnect), military-grade durability
• Prioritizesquality, innovation, and versatility over low cost
• Appeals tomulti-modal commuters, adventure cyclists, and tactical users
• Leverages strategic partnerships (e.g., military, automotive) to build credibility
• Emphasizes brand uniqueness and engineering over volume sales

Not Competing on Price

• Premium pricing reflectsvalue-added engineering
• Avoids direct price wars with mass-market folding or budget e-bike brands
• Positions itself as a high-performance alternative to compact, convenience-first competitors.