Pressures for cost reduction High Low Global standardization strategy Global product division Home replication strategy International division Transnational strategy Global matrix Localization strategy Geographic area Low High Pressures for local responsiveness Domino's Pizza has a strategy where nearly 50% of the offerings at Domino's stores reflect the tastes of the host country. In India, for example, Domino's included options like paneer pizza, chicken tikka masala pizza and kheema do pyaza pizza on the menu. What strategy is Domino's following? What organizational structure are they likely to be following if they have been India for over a decade? Where is the knowledge developed and is the knowledge transferred or retained in the subsidiary? What may have determined Domino's selected this strategy