Pretests are

Multiple Cholce

$$ sample ad campaigns submitted by competing advertising agencies before recelving a formal contract for that account.

tests conducted with an advertisement for a product to prospectlve consumers under reallstic purchase conditions to see if they will buy.

tests conducted before an advertisement is placed in varlous media to determine which medlum best reaches its intended target market.

tests conductec betore an advertsement is piaced in any medium to determine Whether the advertisement communicates the intended message or to select between aternative versions of the advertisement.

tests conducted among company personnel to determ ne wich advertsing campagn most closely matches the firm's goals and objectives.