Pretty Dove Development Corporation: Ill Follow the Boys

It was in December 19, 1990 when Engineer Milagros Abrera founded her own company, the Pretty Dove Development Corporation (PDDC). The company was able to buy a 51-hectare farmland along the diversion road in Baliwag, Bulacan. The land was developed into a residential subdivision with lot sizes ranging from 300 to 450 square meters. Selling began as early as June 1992 Before founding PDDC, Engineer Abrera accumulated many years of experience working with various companies from construction to real estate development. The exposure helped her in managing the activities of the company. As general manager of PDDC, Engineer Abrera expanded its operations. Rawlands were acquired in Cabanatuan City and San Jose City in Nueva Ecija, in Bataan and in Tarlac. The marketing department of the company was able to sell the developed residential lots as quickly as they should Engineer Abrera feels contented as the company's performance was beyond her expectations. As she was reminiscing her graduation day at the University of the East in March 1968, she remembers the words of her close friend: "Mila, we have already finished our B.S. in Civil Engineering course. Someday you and I may be successful. but remember, nothing lasts forever. However, there is something you can do to delay the inevitable." Engineer Abrera suddenly thought that what her company is reaping now may not last forever. The demand for residential lots may decline or there may be an over-supply of lots offered for sale. In a recent meeting of the key officers of the company, the marketing manager hinted that the company's sales growth may have already reached its peak and recommended that maybe it is time to consider designing a new product After the meeting. Engineer Abrera sank in deep thought thinking of the revelance of a new product design. After all, when she considered developing residential lots, it was as if she had a natural feeling that households will require them. Years of observing keenly the market gave her with sufficient insights on demand and product specifications. Now, she feels so lost in deciding what moves she should make Analysis Format The presenter will play the role of an engineer manager for analysis and action for the situation. a. Overview Present an overview of the case situation: names and positions, dates, locations, a synopsis of exhibits, tables and dialogues, and other perspectives on the information provided. b. Statement of the Problem Deliver a statement of the problem/s in a clear, concise, complete manner using no more than two sentences. Support the statement with an Ishikawa Diagram. c. Possible Courses of Action Review a list of options, each described with corresponding advantages and disadvantages using analysis and projections based on management functions discussed. Provide 2-5 options. The purpose of possible solutions is to improve the current system and run the organization effectively and efficiently. d. Recommendation Explain your recommendation from the above possible solutions for one course of action that represents your opinion of the best solution or combination of solutions