Preview File Edit View Go Tools Window Help a Case Study 6.pdf (page 1 of 2) ~ 1 3 @ Q Search For each consumer statement, identify how each of the following consumers perceives value. (For example, value = competitive price, or value = outstanding services, or value = social status, and so on.) # of Customer Statement 1 I drive a BMW X5. Why? Because I always want the best, that is important to me. I usually buy high quality products. 2 I also drive a BMW. but I don't really care about the car - I just want to show my family. friends and neighbors how well I'm doing in life. 3 I like going to Mcdonald's - it is such great value - sure, the food isn't that great, but you get a lot for your money. 4 I'm happy to pay $200 for a pair of shoes - because they last for years. I really can't understand people who buy a $50 pair of shoes every six months. 5 I always buy my families clothes from either Target or Walmart (discount stores). Look. a shirt's a shirt - why pay more that you have to! 6 I switched my loan from one of the big banks to a credit union. It's going to cost me a little bit more. but I know that I can trust them. I'm not sure about the banks anymore 7 I won't shop at those stores: they are very cluttered and too busy. I prefer to shop at specialist clothing stores. They are quieter, they are much nicer to be in, and you can take your time and comfortably try on clothes. 8 I still shop at the local butchers. rather than going to the big supermarkets. Sure, it's a bit more expensive, but the butchers are always friendly, you can have a laugh, and they even tell you how to cook the meat if you're not sure about it. K Chat