Price$*$ $$15\mathrm{.}00-$ $$21\mathrm{.}66$ $$21\mathrm{.}67-$ $$28\mathrm{.}33$ $$28\mathrm{.}34-$ $$35\mathrm{.}00$

Reliability$*18,002-20,00016,001-18,00114,000-16,000$

Age $0\mathrm{.}5$ year away from ideal $0\mathrm{.}6$ to $1$ year away from ideal $1+$ years away from ideal

Positioning $0\mathrm{.}5$ away from ideal $0\mathrm{.}6-1\mathrm{.}5$ away from ideal $1\mathrm{.}5+$ away from ideal

Awareness $81\%-100\%50\%-80\%0\%-49\%$

Accessibility $81\%-100\%50\%-80\%0\%-49\%$

Overall $($The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports$)$ The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B$.$ The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B$.$ If you are not able to meet the criteria to score an A or B$,$ then your score will be a C$.$

$*$ Keep in mind that consumers want products with a low price and high reliability, so that will impact the "grade" that is assigned to your product.

Incomplete

Low Tech

Price

Reliability

Age

Positioning

Awareness

Accessibility

Overall

High Tech

Price

Reliability

Age

Positioning

Awareness

Accessibility

Overall