Question: Price Q D (000) E D TR 14 0 12 4 10 8 8 12 6 16 4 20 2 24 0 28 Your boss
| Price | QD (000) | ED | TR |
| 14 | 0 | ||
| 12 | 4 | ||
| 10 | 8 | ||
| 8 | 12 | ||
| 6 | 16 | ||
| 4 | 20 | ||
| 2 | 24 | ||
| 0 | 28 |
Your boss has decided to increase the price of Gidget burgers (these are a to die for healthy vitamin, mineral, and probiotic packed natural-source burger) from $8 to $10. Calculate i) elasticity of demand (ED) and ii) total revenue (TR). Explain why she should not raise the price based on your elasticity of demand and total revenue calculations.
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