Question: ________ pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for the company's

  1. ________ pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for the company's efforts and risks.

    a.

    Fixed cost
    b.

    Variable
    c.

    Cost-based
    d.

    Value-based
    e.

    Skimming

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