Question: Pricing Is often not given the consideration it should by Global marketers and yet it is the only revenue-generating element of the marketing mix. You

Pricing Is often not given the consideration it should by Global marketers and yet it is the only revenue-generating element of the marketing mix.

You are the European brand manager for a company that supplies luxury designer handbags. You are considering exporting your product to the USA. Explain how both Price Escalation and Parallel Imports Pricing are two challenges that you as a European brand manager might face and then suggest ways you might overcome these challenges. Use examples to help illustrate your answer (a) Price Escalation (b) Parallel Imports Pricing

Please write without plagiarism and about 700-800 words each

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