Pricing objectives are derived from broader marketing objectives. Organizations using a multisegment marketing approach to marketing will likely have different objectives for each brand offered to the market. Smaller firms that seek to fill niche markets will often use only a single approach to pricing products.

Pricing Objectives Pricing objectives are derived from broader marketing objectives. Organizations using a multisegment marketing approach to marketing will likely have different objectives for each brand offered to the market. Smaller firms that seek to fill niche markets will often use only a single approach to pricing products. The objectives and goals of a pricing strategy are one of the most overlooked elements in the marketing mix. Many firms use simplistic approaches to pricing and fail to recognize the strategic Importance that solid pricing objectives can offer Pricing objectives may be categorized as profit orlented, sales oriented, and status quo oriented. Match the appropriate statement and example to each price objective Certain profit Tera Firma IPhone Price Objective Pricing Example Target return objective Patek Most profit Jeweled Remembrances Profit maximization objective Dollar or unit sales growth FallLine Share of market Aggressive action Growth in market share Pice stabilty Price stability Oglivy Pressure Solutions oli erogwire Sales Sales Meeting the competition Nonprice competition Reset