Pricing Simulation: Universal Rental Car

To recreate the contribution margin spreadsheet, enter prices $48 (weekday) and $44 weekend into the simulation and advance to see November results.Hover over the bar graphs in the "Fleet Size" tab to get daily rentals for weekday and weekend.Restart the simulation to get November results for each set of weekday & weekend prices you need tofill out the contribution margin spreadsheet.Your Q's (daily rentals) will be slightly different than the ones in the spreadsheet template.I'll explain why in next collaborate call.

• Discuss strategies for choosing prices that maximize profits.