Pricing Simulation: Universal Rental Car V$2$

Please answer the four questions below based on your experience running the simulation. Please answer all $4$ questions broadly.

$1.$How would you characterize the behavior of each city and each type of customer$$s $($business$/$leisure$)?$

$2.$How would you characterize the elasticity of demand in each market and overall? Which factor of demand heterogeneity $($causes or sources of variance in demand$)$played the most critical role in your overall performance?

$3.$What pricing strategy did you use as you played the game? What was your objective $--$what were you trying to maximize? $($i$.$e$.,$profit maximization, market share maximization, meet competition, status quo, etc.$).$Overall how does price affect demand?

$4.$Make $3$strategic recommendations on how a specific car rental firm could gain market share and remain profitable in these markets going forward.