Prior to beginning work on this discussion forum, read Chapter $8$ from Carlson's textbook. In addition, on page $228$ in the Carlson textbook, there is a case study on Brenna Schneider and $99$Degrees $$ Operations Under Fire. Read the case study and address the following questions.

What about the way $99$Degrees was founded prepared it for a shock like COVID$-19?$

How well has Schneider managed the operational challenges of transitioning from manufacturing garments to Personal Protective Equipment $($PPE$)?$

What advice would you give Schneider$$s incoming COO as someone with deep manufacturing experience joining an entrepreneurial high$-$growth company?

Looking forward to a future without COVID$-19,$ what should Schneider do to position the company for further success?