Question: Prior to beginning work on this discussion forum, read Chapter 10 of your textbook and Macnish and Anas (2019) article, Case StudyCustomer Relation Management, Smart

Prior to beginning work on this discussion forum, read Chapter 10 of your textbook and Macnish and Anas (2019) article, Case StudyCustomer Relation Management, Smart Information Systems and Ethics (Links to an external site.).

Based on the content presented in these readings, describe the strategic importance of CRM, and discuss how the digital world has transformed CRM practices and relationships between customers and companies.

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