Privacy and Data Protection in a Big Data Context: Challenges & Opportunities

The importance of data to the business world has grown enormously in the past decade. From data storage of megabytes, zettabyte and now yottabytes, data are collected and stored within an organisation or outside organisation. With so much data on hand, it is now more important than ever organisation find useful meaning in it, or risk becoming overwhelmed with information. Some businesses are successfully using data to improve how they work, to develop new capabilities, and even to develop new business models. Yet others are struggling to put their data to good use, whether that is better serving customers, finding new prospects, managing risk, understanding their supply chain, or any combination of these. The effort to ensure keeping organisation data intact has also become part of risk management in any organisation.

1. How can Malaysian organisation leverage on PDPA and what kind of other PDPA industry-specific or country-specific that organisation can take advantage of?