Pro Activo me View Insert Page Layout References Mailings Review View This file originated from an Internet location and might be unsafe. Click for more details. Enable Editing Assignment 1 Think of a digital marketing strategy for a decade- old fashion offline cloth store. a)What are the metrics that should be followed for increasing web presence b) To increase sales, is it important for a business to go for digital marketing campaigns? If yes, Why? If no, why not? OR Digital Marketing Certification (free) by Google Garage