Question: Problem 1 A global electronic company that manufactures computer components such as chips, circuit boards, and motherboards wants to construct a new distribution center in

Problem 1

A global electronic company that manufactures computer components such as chips, circuit boards, and motherboards wants to construct a new distribution center in Asia to serve the emerging Asian markets. It has identified sites in Shanghai, Hong Kong, and Singapore and has rated the important location factors for each site as follows:

Factor

Weight

Score (0 to 100)

Shanghai

Hong Kong

Singapore

Political stability

25%

50

70

90

Economic growth

18%

90

80

75

Port facilities

15%

60

95

90

Container support

10%

50

80

90

Land & construction cost

8%

90

50

30

Transportation/distribution

8%

50

80

70

Duties and traffic

7%

75

90

90

Trade regulations

5%

70

90

95

Airline service

2%

70

80

85

Area roads

2%

65

70

80


  1. Compute the composite total score for each location?

  2. Recommend a location based on these location factors and ratings.


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