Question: Problem # 1 : A startup company is deciding whether to launch a new health drink in one of three markets: local, regional, or national.

Problem #1: A startup company is deciding whether to launch a new health drink in one of three markets: local, regional, or national. The success of the product depends on consumer response, which could be high, moderate, or low. Based on market research, the estimated profits (in $1,000s) under each scenario are shown below: Decision \ Consumer Response High Moderate Low Local Launch 503010 Regional Launch 10040-20 National Launch 20060-100 The marketing team believes the likelihood of each consumer response is as follows: High: 30% Moderate: 50% Low: 20% a) Determine the best decision under each decision-making criteria (e.g., Maximax, Maximin, Minimax Regret, and Expected Monetary Value). Show your work by including a screenshot or photo of your calculations. b) Discuss the trade-offs between aggressive and conservative strategies. c) What is the Expected Value of Perfect Information?

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