Question: Problem # 1 : A startup company is deciding whether to launch a new health drink in one of three markets: local, regional, or national.
Problem #: A startup company is deciding whether to launch a new health drink in one of three markets: local, regional, or national. The success of the product depends on consumer response, which could be high, moderate, or low. Based on market research, the estimated profits in $s under each scenario are shown below: Decision Consumer Response High Moderate Low Local Launch Regional Launch National Launch The marketing team believes the likelihood of each consumer response is as follows: High: Moderate: Low: a Determine the best decision under each decisionmaking criteria eg Maximax, Maximin, Minimax Regret, and Expected Monetary Value Show your work by including a screenshot or photo of your calculations. b Discuss the tradeoffs between aggressive and conservative strategies. c What is the Expected Value of Perfect Information?
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