Problem 1:

Click the link below (or copy/paste in your browser) to watch the video Personal Selling. Watch the Film: https://youtu.be/IHAHOgXpSok

1. Why would a company maintain a sales force when there are other (less expensive) methods of competing and supporting sales transactions? Explain.

2. Describe how consultative selling works. Is consultative selling the best approach? Why or why not?

3. What value does a salesperson add that buyers cannot get from a self-service retailer? Explain.

Problem 2:

A small company has developed an innovative new spray-on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs.(Meaning, you'll be dustingless!)Give examples of some low-cost ways the firm might effectively promote its product. Be certain to consider both push and pull approaches.

Please explain in as MANY words as possible.