Question: Problem 1 . Consider the local market demand for fresh smoothies, which is given by: Q = 4 0 0 2 0 P where P
Problem Consider the local market demand for fresh smoothies, which is given by: Q P where P is price per bottle, and Q is in bottles. Currently, SmoothieKing is a monopoly producer with a constant marginal cost of $ per bottle. Suppose there is a new smoothie technology in development that can reduce the marginal cost to $ per bottle.
a What is the SmoothieKings current profitmaximizing pricequantityb Suppose that SmoothieKing could acquire the new technology that reduces its constant marginal cost to $ How much would the SmoothieKing be willing to pay for this technology?
c What if SmoothieKing faced a potential entrant, SmoothieQueen that is also considering acquiring the new technology and entering the market? Assume only one firm can acquire the new technology. Assume that upon entry, the two firms will compete via prices in Bertrand competition with identical products How much is SmoothieKing willing to pay for this technology now? How much is SmoothieQueen willing to pay for the technology?
d In a different town that faces the same market demand for smoothie, the markets consists of BertrandDuopoly: Smoothie Store A and Smoothie Store B Both stores face the same constant marginal cost of $bottle What is the current market price and quantity?
e How much would either Smoothie store be willing to pay for the new technology? Again, assume only one store can acquire the new technology. Compare this to SmoothieKings WTP in b and c
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