Question: Problem 14.2 The Generalized Second Price sponsored search auc- tion described in Problem 3.1 induces a payoff-maximization game, where bidder i strives to maximize her


Problem 14.2 The Generalized Second Price sponsored search auc- tion described in Problem 3.1 induces a payoff-maximization game, where bidder i strives to maximize her utility a; (v; - P;(), where v; is her value-per-click, j(i) is her assigned slot, and p; ; and a j (i)
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