Question: Problem 2 Clustering analysis Next, you want to explore why regular customers do not want to become a PandaPro member. You conduct a simple survey

Problem 2Clustering analysis
Next, you want to explore why regular customers do not want to become a PandaPro member. You conduct a simple survey study on the existing customers. In the survey, you assess the importance of several features of the Pro membership. Two features are particularly interesting to you: (a)free delivery, and (b)shorter delivery time. You want to identify whether customers are different in terms of their preferences about these features. As a preliminary analysis, you just draw a sample of 10customers and want to get a sense of the segmentation. Please complete the following task:
4.Please use the worksheet in the Excel file to complete the K-means
clustering analysis. Instructions are given in the worksheet.
 Problem 2Clustering analysis Next, you want to explore why regular customers

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