Question: Problem 2 Clustering analysis Next, you want to explore why regular customers do not want to become a PandaPro member. You conduct a simple survey
Problem Clustering analysis
Next, you want to explore why regular customers do not want to become a PandaPro member. You conduct a simple survey study on the existing customers. In the survey, you assess the importance of several features of the Pro membership. Two features are particularly interesting to you: afree delivery, and bshorter delivery time. You want to identify whether customers are different in terms of their preferences about these features. As a preliminary analysis, you just draw a sample of customers and want to get a sense of the segmentation. Please complete the following task:
Please use the worksheet in the Excel file to complete the Kmeans
clustering analysis. Instructions are given in the worksheet.
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