First Quarter Second Quarter Third Quarter Fourth Quarter Sales 1,673,200 1,673,200 1,723,396 Cost of Goods sold 1,070,848
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Question:
| First Quarter | Second Quarter | Third Quarter | Fourth Quarter | ||
| Sales | 1,673,200 | 1,673,200 | 1,723,396 | ||
| Cost of Goods sold | 1,070,848 | 1,070,848 | 1,070,848 | ||
| Gross Profit Margin | 602,352 | 602,352 | 652,548 | ||
| Expenses | |||||
| Makreting expenses | 150,588 | 177,694 | 150,588 | ||
| Other General and Admin Expenses | 384,412 | 384,412 | 384,412 | ||
| Total Expenses | 535,000 | 562,106 | 535,000 | ||
| Profit (Loss) | 67,352 | 40,246 | 117,548 |
a. Calculate net profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for Bee Beautiful for the second quarter.
b. Including the ratio you developed in Question 5 along with those in the first part of this question, how do you feel Bee Beautiful is doing as a company? (Answer in a line or two on your spreadsheet.)
Expert Answer:
particulars Q1 Q2 Q3 Q4 details Total Sales 1673200 0 3 1673200 1723396 increase ... View the full answer
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