Question: Problem 5: Benchmarking (5 marks) The OM at New Business School in Singapore has been asked to undertake a benchmarking study with another business school

Problem 5: Benchmarking (5 marks)

The OM at New Business School in Singapore has been asked to undertake a benchmarking study with another business school and/or other businesses.

Explain to the OM the difference between competitive benchmarking and functional benchmarking providing a relevant example to support your explanation.

Discuss three typical, relevant measures they should consider in such as benchmarking study.

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