Question: Problem: ANSWER ALL 4 QUESTIONS AND PROVIDE EXPLANATIONS TO EACH ONE AS ASKED: Questions on Product Development: Consider the Apple AirPods Max for the following
Problem: ANSWER ALL 4 QUESTIONS AND PROVIDE EXPLANATIONS TO EACH ONE AS ASKED: Questions on Product Development: Consider the Apple AirPods Max for the following questions. (Visit the page of this product on the Apple website) 1. Where is this product in terms of the Product Life Cycle? (Highlight one answer) a) Introduction b) Growth c) Maturity d) Decline Explain your answer:
2. Where is this product in terms of the Diffusion of Innovation curve? (Highlight one answer) a) Innovators b) Early Adopters c) Early Majority d) Late Majority e) Laggards Explain your answer:
3. Refer to the Using the Diffusion of Innovation Theory in the textbook. Which one of the four factors that enhance the diffusion of a good or service would most likely reduce product adoption for this product? (Highlight one answer) a) Relative Advantage b) Compatibility c) Observability d) Complexity and Trialability Explain your answer:
Question about Services: (Review the chapter on Services in the textbook. Be sure to familiarize yourself with the four factors that differences services from products (and how that impacts marketers) and answer the following questions.): 4. A tattoo parlor offers custom design and tattooing services. Which one of the four factors that differentiate services from product/goods would be the biggest barrier to consumers using this service? (Highlight one answer) a) Inseparable b) Heterogeneous c) Perishable d) Intangible Explain your answer and describe what this company do to help overcome this barrier:
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