Problem

• Coffee prices are really high

• Stiff competition: Two big players dominating the market.

• Not sustainable and do not implement fully zero waste system

Solution

• Offer affordable coffee prices vs. competitors

• Creation of customized menus and atmosphere for customers located in different regions

• Develop relationships with the local community and work with local merchants

• Offer attractive rewards program

• Implement a Zero Waste strategy by encouraging community to adopt reusable cups, straws and silverware

Need presentation speech for with all this information for 2-4 minutes

for example for Problem

Coffee prices are really high

• Give examples for prices of a regular coffee in the area. Show historical pricing (what the price was 10 years ago VERSUS the price today).

Coffee shops often cater to a higher class target

Two big players dominating the market.

• Starbucks and Dunkin Donuts:

  • Number of stores

  • Their market share

Not sustainable and do not implement fully zero waste systems

• Data about how much waste is created from the coffee shop industry

• Mainly use single use plastic and cardboard