Question: problem in platform businesses is the chicken and egg problem. Without users on one side of the platform (e.g. buyers), you dont get the other

problem in platform businesses is the chicken and egg problem. Without users on one side of the platform (e.g. buyers), you dont get the other side of the platform (e.g. sellers). How did Instagram solve this problem and become a successful and popular platform? How did it protect its lead later on?

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