Problem$/$ opportunity statement

Clearly define a specific problem or opportunity identified through SWOT or PESTEL analysis. Choose an opportunity or weakness$/$threat identified through your analysis. Craft a statement outlining its significance and relevance to the project's objectives. Identify both tangible $($financial gains, increased efficiency$)$ and intangible $($improved brand image, customer satisfaction$)$ benefits.

Alternatives: Discuss alternative solutions or approaches and explain why the proposed solution is the best choice. Evaluate different options, emphasizing why the chosen solution stands out. Include considerations such as effectiveness, feasibility, and alignment with project goals. You can do this systematically by listing out all the possible solutions along with other parameters $($if applicable$),$ such as:

The benefits of each approach

Feasibility

Cost

Risks

Time period

Assumptions.

Using Air Canada The rapid economic growth and increasing air travel demand in Southeast Asia present a significant opportunity for Air Canada to expand its market presence. Forming strategic alliances with local carriers will enable Air Canada to tap into these high$-$growth markets efficiently. Also provide references