Problem Recognition

This activity will help you to understand the first step in the consumer decision$-$making process$-$the ability to recognize that there is a problem. It occurs with the

realization that there is a discrepancy between what the buyer wants or desires and the actual current status. This status could be negative or could be a need to

increase a positive state to an even higher level. Identifying the source of the problem can range from very simple to substantially complex.

The goal of this activity is to help you assess the need for both the buyer and marketing manager to be able to identify these triggers.

Match the problem$-$recognition trigger below with the example that best describes the situation.

$1$

New Products

$6$

Marketer$-$induced

Problem

Recognition

$3$

Out of Stock

$4$

New Needs or

Wants

Related Products

and After$-$market

Purchases