Problem Recognition This activity will help you to understand the first step in the consumer decision-making process the ability to recognize that there is a problem. It occurs with the realization that there is a discrepancy between what the buyer wants or desires and the actual current status. This status could be negative or could be a need to increase positive state to an even higher level. Identifying the source of the problem can range from very simple to substantially complex. The goal of this activity is to help you assess the need for both the buyer and marketing manager to be able to identify these triggers. Match the problem-recognition trigger below with the example that best describes the situation. 2 New Needs or Wants New Products Marketer-induced 4 Out of Stock 6 Dissatisfaction 1 3 Problem 5 Related Products and After-market Purchases Recognition Match each of the options above to the items below. A consumer notices that the remote control on her TV no longer works rendering the TV useless. A consumer has downloaded the game Fortnite for free and spends $35 on add-ons to the game. Match each of the options above to the items below. A consumer notices that the remote control on her TV no longer works rendering the TV useless. A consumer has downloaded the game Fortnite for free and spends $35 on add-ons to the game. Tom's grandmother needs rides to her doctors' appointments during the day when no family members are available to take her. Tom loads Uber onto her smartphone and shows her how to use it so she can get to the appointments. Bill adopts a puppy at community event then heads to PetSmart for a leash, bowl, crate, and toys. A automobile ad shows a driver trying to park his car without a back-up camera and then how easy it is with the manufacturer's back-up camera. The consumer who has trouble parking pays close attention to the ad. Jerry is brushing his teeth before going to bed and realizes he has barely enough toothpaste left in the tube for the morning