Problem Sets Total Questions Course: Hult Marketing Analytics Section MIM2 with Maithily Erande Spring 2021 Module: Customer Lifetime Value 1 / Problem Set ID: 1028 1 3 8 22 NEWS The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $21. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $29. Based on market research, the Times believes that 26% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $22 per month to print and deliver to households. NEWS WERS What is the 3 year CLV of a print and on-line subscriber presuming they keep both subscriptions for the full 3 years? CALCULATED VARIABLES: 705.60 is INCORRECT. online = $756 print = $252 margin = $7 PS2 1 2 3 4 5 6 7 TRY QUESTION AGAIN EXIT Problem Sets Total Questions Course: Hult Marketing Analytics Section MIM2 with Maithily Erande Spring 2021 Module: Customer Lifetime Value 1 / Problem Set ID: 1028 1 3 8 22 NEWS The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $21. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $29. Based on market research, the Times believes that 26% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $22 per month to print and deliver to households. NEWS WERS What is the 3 year CLV of a print and on-line subscriber presuming they keep both subscriptions for the full 3 years? CALCULATED VARIABLES: 705.60 is INCORRECT. online = $756 print = $252 margin = $7 PS2 1 2 3 4 5 6 7 TRY QUESTION AGAIN EXIT