Problem Statement

Consumer Behavior is complex and websites $-$ just as much. College A is experiencing some headwinds with determining how to adjust its website best. They have asked your consulting team to come back with a recommendation on making updates given the situation best.

Your task is to analyze the data below and come back to the team at College A with three recommendations on how to improve their website experience based upon the situation.

College A homepage is the top viewed page on the entire site, and $80\%$ of their traffic composition is coming through on mobile devices, specifically.

$90\%$ of consumers see the first slot, which promotes Fall applications. Still, there is a significant drop$-$off, where only $30\%$ of consumers see anything below that slot.

The first slot sees mediocre engagement compared to the other places on that page.

A degree finder slot gets a lot of consumer interaction. It is the most clicked$-$on utilizing asset on the homepage. Still, it is below the fold, and only $30\%$ of consumers see that.

Tuition and aid are a link within the website navigation that gets a lot of clicks. Still, no content exists on the website homepage.

College A offers graduate, professional studies offerings in addition to undergraduate degrees; however, consumers say that they did not realize these other aspects of the college existed.